PUSHING BOUNDARIES TOGETHER
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MAKE-UP THE
DIFFERENCE
OUR BRANDS
Beauty is or language. Through innovation, creativity, and excellence, Total Brand shapes the future of makeup-from Italian craftsmanship to global trends.
SHEGLAM
Sheglam, the global beauty sensation, is distributed exclusively in Italy by Total Brand. With it's bold personality and viral appeal, it delivers trend-driven, high-performance products that celebrate creativity and self-expressions.Our partnership brings innovation, inclusivity and a digital-first vision to the new generation of Italian beauty lovers.
LAYLA COSMETICS
Since 1936, Layla Cosmetics has been an icon of Italian make-up artistry, blending tradition and innovation. Made entirely in Italy, it's products embody quality, creativity and timeless beauty- inspiring generations of artists and beauty lovers with bold colors and passion for excellence.
BABETTE COSMETICS
Babette Cosmetics is our dedicated private label and contract manufacturing division, serving beauty brands worldwide. From concept to production, we deliver tailor-made solutions rooted in Italian craftsmanship, innovation and sustainability-turning every vision into high-quality reality.
MUSEUM
Museum Beauty is the beauty line from the iconic outwear brand Museum The Original. Born from the same spirit of innovation and style, it blends fashion and beauty in a unique expression of identity. Each product reflects Museum's distintive DNA - bold, contemporary and effortlessly sophisticated - bringigng the brand's unmistakable attitude from the streets to the world of cosmetics.
MADICOS
Madicos is a leading company specialized in lipstick casting and cosmetic manufacturing for the world's most renowned make-up brands.Combinig decades of expertise with advanced technology, it ensures precision, consistency and premium quality in every formula. Trusted by global leaders, Madicos stands for Italian excellence in beauty production.
A YEAR OF GROWTH
We've reached new heights together, redefining success in the industry. Let's celebrate our shared journey of growth, innovation and impact.
50 MLN
GROUP REVENUES
2 MLN+
NEW
USERS
60%
ICREASED
REVENUE
75%
BOOST IN
SALES
4.85/5
CUSTOMER
SATISFACTION
OUR BRAND
APPROACH
WEBSITE LAUNCH
STEP 1
SEO STRATEGY
STEP 2
BRAND IDENTITY
STEP 3
SOCIAL MEDIA PLAN
STEP 4
GROWTH PLAN
STEP 5
INFLUENCER COLLAB
STEP 6
LOOKING AHEAD:
KEY TRENDS
SHAPING 2026
CONSCIOUS IMPACT
Sustainability drives innovation, leading to water-free formulations and refillable, biodegradable, or recycled packaging to reduce waste. 2025 is set to be a year of experimentation, authenticity, and sustainability in beauty. Brands that align with Gen Z's values and aspirations will be the ones to lead the industry.
SKINIMALISM 2.0
Gen Z embraces a natural, glowing complexion, and "Skinimalism" (skin + minimalism) continues to evolve with hybrid products that merge makeup and skincare. Foundations and concealers infused with probiotics, vitamins, and botanical extracts provide light coverage while nourishing the skin.
SEAMLESS DIGITAL
The makeup industry is evolving rapidly, and Gen Z is at the forefront of this transformation. In 2025, key trends will be driven by sustainability, technology, authenticity, and personalization.
CLEAN BEAUTY
Gen Z demands toxin-free, cruelty-tree products with sustainable packaging.
Brands must be radically transparent about ingredients, production processes, and environmental impact.
Greenwashing is no longer tolerated— only brands with genuine eco-friendly values will thrive.
Hanks to Total Brand, SHEGLAM's vibrant world officially arrives in Italy. As exclusive distributor, we're not just importing products- we're bulding a bridge between international innovation and Italian excellence, ensuring the brand's global energy is perfectly adapted to our local beauty landscape.
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A NEW BEAUTY EXPERIENCE
SHEGLAM represents a new way of living beauty: spontaneous, digital-first and always ahead of the curve. Every product is designed to perform-vibrant pigments, innovative textures and bold formulas that empower self-expression and individuality.
Trough Total Brand's distribution network, SHEGLAM's collections reach Italy's most dynamic retail and digital channels, offering a 360° omnichannel experience: from online shopping and influncer-driven campaigns to immersive retail displays that bring the brand's aesthetic to life.
WHY SHEGLAM
WHY TOTAL BRAND
•Exclusive Representation:
Total Brand is the sole distributor of SHEGLAM in Italy, ensuring authenticity, strategic alignment, and premium positioning.
• Innovation Meets Market
Insight: Our deep understanding of Italian consumer behavior allows us to tailor SHEGLAM's international strategy to local needs, trends, and tastes.
• Digital Acceleration: From social storytelling to influencer partnerships, we amplify the brand's digital presence and connect with the new generation of beauty lovers.
• Sustainable Growth Vision: We combine performance with responsibility, ensuring sustainable logistics, ethical standards, and long-term brand equity.
Total Brand's mission is to bring the most exciting beauty brands to Italy, curating their growth and translating their global identity into local success stories.
