Sheglam, the global beauty sensation, is distributed exclusively in Italy by Total Brand. With its bold personality and viral appeal, it delivers trend-driven, high-performance products that celebrate creativity and self-expression. Our partnership brings innovation, inclusivity, and a digital-first vision to the new generation of Italian beauty lovers.

Since 1936, Layla Cosmetics has been an icon of Italian makeup artistry, blending tradition and innovation. Made entirely in Italy, its products embody quality, creativity, and timeless beauty — inspiring generations of artists and beauty lovers with bold colors and a passion for excellence.

Babette Cosmetics is our dedicated private label and contract manufacturing division, serving beauty brands worldwide. From concept to production, we deliver tailor-made solutions rooted in Italian craftsmanship, innovation, and sustainability — turning every vision into high-quality reality.

Museum Beauty is the beauty line from the iconic outerwear brand Museum The Original. Born from the same spirit of innovation and style, it blends fashion and beauty in a unique expression of identity. Each product reflects Museum’s distinctive DNA — bold, contemporary, and effortlessly sophisticated — bringing the brand’s unmistakable attitude from the streets to the world of cosmetics.

Madicos is a leading company specialized in lipstick casting and cosmetic manufacturing for the world’s most renowned makeup brands. Combining decades of expertise with advanced technology, it ensures precision, consistency, and premium quality in every formula. Trusted by global leaders, Madicos stands for Italian excellence in beauty production.